Good platform but a terrible UI/UX can be frustrating
October 04, 2021
Good platform but a terrible UI/UX can be frustrating
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Salesforce Engage for Pardot
Overall Satisfaction with Pardot
Pardot is used to set up landing pages, custom redirects, emails, email lists, manage the prospect database, sync with GoToWebinar registration, and sync with Salesforce. It is used by marketing as the company's primary communication method to prospects.
- Setting up and sending emails
- Building landing pages
- Integration with other platforms
- User interface demands a lot of clicking, loading, waiting, and restarting
- A back button or 'parent folder' button could make navigating much more convenient
- Make list segmenting more visual
- Pardot saves a lot of time sending routine emails
- Pardot helps us manage our send lists to avoid mailing the wrong people
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle's Eloqua platform was easier to use and more flexible than Pardot, but Pardot's simple structure may be less intimidating to the less tech-savvy.
100,000 to 250,000
Do you think Salesforce Marketing Cloud delivers good value for the price?
Not sure
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Marketing Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Marketing Cloud again?
Yes