Need to upgrade Pardot ASAP.
Updated June 16, 2015

Need to upgrade Pardot ASAP.

Marimer Guevara | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

Pardot is used for all marketing automation lead nurture campaigns across the organization.
  • Sync with SFDC.
  • User friendly HTMl editing for Emails and Landing Pages.
  • Drip Campaigns
  • Lead Scoring
  • Reporting
  • Testing
  • Increased sales/marketing communication.
Unfortunately, I joined my company once the software was purchased.
I would have gone with Marketo or Eloqua instead.
Please take a look at Eloqua and improve your software very similarly.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
7
Dynamic content
1
Ability to test dynamic content
1
Landing pages
7
A/B testing
1
Mobile optimization
1
Email deliverability reporting
1
List management
1
Lead nurturing automation
7
Lead scoring and grading
1
Data quality management
1
Automated sales alerts and tasks
10
Calendaring
1
Event/webinar marketing
1
Social sharing and campaigns
1
Social profile integration
4
Dashboards
1
Standard reports
1
Custom reports
1
API
8
Role-based workflow & approvals
5
Customizability
1
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Pardot Marketing Automation

It does not do everything we need to do. Nurture Studio will help a bit, but we still have no timeline on it.