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Parse.ly is a metrics-driven tool that helps grow audiences
May 07, 2020

Parse.ly is a metrics-driven tool that helps grow audiences

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

We use Parse.ly to determine how stories are performing on our websites. Stories that perform better are bumped up to get more attention, while stories that don't perform as well are tried out in a different section or put in a less-visible spot.
  • The real-time metrics are incredibly useful.
  • I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
  • They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
  • Honestly, Parse.ly is by far my favorite tool. It does everything I need it to do, and I can't say that about a single other tool/program I use on a daily basis.
  • Our audience has steadily grown since we got Parse.ly — particularly our mobile traffic. And the data helps reporters and photogs see what works with audiences, and what doesn't work as well as they perhaps thought. Knowing what readers really want to read has helped guide our news coverage.
We use both on a daily basis, but I find Parse.ly to be more useful for my purposes. It's also much easier to use. I can teach a reporter or photog how to read the information or create a personalized report in a few minutes' time.
They are very quick to respond, and to get things fixed. Even if the problem isn't on their end, support staff will help explain the issue and work with our developers to get a solution in place. Their support staff takes a very personalized, hands-on approach.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly is for people looking to grow their website audiences by looking at and analyzing the metrics. There's nothing like looking at a story you posted, or a story you reworked with a new headline, etc. and seeing a big spike in Parse.ly. Before Parse.ly, I had to react to a story's performance after the fact. But with Parse.ly, I can immediately see if what I did worked, or if something else needs to be done to draw readers.