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A great content marketing tool for all level/type of organizations
Updated June 15, 2021

A great content marketing tool for all level/type of organizations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is being used to host our marketing and customer-facing collateral, all in one place making it easy for content consumption by our customers and other stakeholders. We have been using PathFactory content track links in marketing promotions and campaigns.
  • Acts as a central location for customer facing collateral.
  • Easy of use and access.
  • Powered by analytics.
  • More integration with MarTech stack tools.
  • Could improvise on the kind of metrics available for marketers for decision making.
  • Helping in moving the leads from top of the funnel to the middle of the decision making funnel.
  • Great UI/UX for customers.
We have seen some early results in increasing the content consumption from our target audience. More and more team members are leveraging PathFactory in their marketing outreach programs. It would take some more time to attributed MQLS and wins to PathFactory activity.
Not at all. PathFactory has a great customer success team and we are happy with the support we have been getting from the team based in Canada in resolving our queries.
PathFactory has certainly helped our customers with the content consumption need. It's easy to use and can be accessed on multiple devices as and when required.
Best to use in integrated marketing communications campaigns where the aim is to provide customers with a one-stop-shop solution for all collateral for a product or solution.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.3
Content hub
8
Forms / Gated content
9
Embedded CTAs
8
Content automation
8
Content Reporting & Analytics
7.3
Audience profiling and targeting
8
Closed-loop tracking and reporting
7
Content performance analytics
7

Using PathFactory

40 - Primarily the Marketing team uses PathFactory. The Marketing team is further classified as Customer Marketing team, Product Marketing, Digital Marketing, Event Marketing and Channel Marketing. All the team members through their campaign planning and execution stages use PathFactory for awareness, demand-gen and ABM campaigns to drive page visits, engagement and conversions.
2 - The Marketing Operations team will have the ownership with setting up marketing assets on a particular content track, ordering the assets based on the customer decision journey and the buying stages and also to customize the online experience for ToFu, MoFu, and BoFu related campaigns and also with the ABM campaigns. Prior experience in supporting content management systems/platforms and knowledge of html would be beneficial with the support.
  • Awareness Campaigns based on buyer stages
  • Content personalization for ABM campaigns
  • One stop portal for uninterrupted content consumption
  • For lead-gen/conversion campaigns
  • In nurture campaigns based on customer engagement/interest
  • In intent-based campaigns
  • Leverage outside the marketing organization ex: for learning and development of employees
  • Integrate with online events for hosting relevant content
  • For hosting support resources for customers