Gain the power of binging.
November 06, 2021

Gain the power of binging.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory for ungated content distribution and for virtual webinars and conferences. It allows us to track data and limit the need for forms.
  • Content consumption
  • Tracking data
  • Content library
  • Event analytics
  • Website coding
  • Integrations
  • Increase in content consumption
  • Trailing data from sponsored activities like webinars and virtual events
  • Increase in MQL's
We generated hundreds of leads and captured account intent for months following a sponsored webinar through tracking links in their ON24 platform. We generated 25% more MQLs as expected from the sponsorship.
Launching was smooth. The challenge was editing and updating our vast content library of content.
PathFactory has been effective at getting prospects to view more content than they have in the past. They also engage with different types of content in one sitting.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

PathFactory is a great tool to capture long-tail interest when sponsoring webinars or events by allowing on-demand attendees to continue interacting with content. It allows you to capture data well past the event date.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
8
Embedded CTAs
8
Content automation
10
Audience profiling and targeting
10
Closed-loop tracking and reporting
8
Content performance analytics
8