Gain the power of binging.
November 06, 2021
Gain the power of binging.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory for ungated content distribution and for virtual webinars and conferences. It allows us to track data and limit the need for forms.
- Content consumption
- Tracking data
- Content library
- Event analytics
- Website coding
- Integrations
- Increase in content consumption
- Trailing data from sponsored activities like webinars and virtual events
- Increase in MQL's
We generated hundreds of leads and captured account intent for months following a sponsored webinar through tracking links in their ON24 platform. We generated 25% more MQLs as expected from the sponsorship.
Launching was smooth. The challenge was editing and updating our vast content library of content.
PathFactory has been effective at getting prospects to view more content than they have in the past. They also engage with different types of content in one sitting.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes