A Cost Effective Tool That Makes Prospecting Faster and Easier
October 15, 2025

A Cost Effective Tool That Makes Prospecting Faster and Easier

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Persana AI

We use Persana AI for lead research and enrichment, and for outreach personalisation for customer success. Earlier, the process was quite manual and time consuming. One of the major business problems it solves is scaling personalisation. They provides role based insights and recent activities. It allows our teams to qualify leads faster and focus on outreach rather than data gathering. The tool is used across marketing, sales and customer success. The marketing guys use it for lead generation and reaching the target audience, and the success team uses it for account expansions. Overall, it saves us huge time across revenue generating functions.

Pros

  • They have accurate lead enrichment. This reduces manual research and saves time.
  • The insights they provide are quite helpful while reaching out. This has helped us a lot in response rate
  • Seamless CRM integration.
  • Segmentation and targeting have also become much easier.

Cons

  • Some niche industries and regional markets are not covered.
  • UI could be more better. We find a bit difficult in filtering large datasets.
  • AI generated suggestions can be better. We find them quite generic. They can be more engaging and energetic.
  • Positive Impact - Speed and efficiency on the revenue generation teams
  • Higher response rate due to personalisation
Some features, like filtering and finding leads, are pretty simple, but others take a bit of time to figure out. For someone new, the UI can feel a little overwhelming at first. Once you spend some time with it, it gets smoother, but it’s not as easy or intuitive as it could be.
  • Clay
Both the tools offer similar features for things like data enrichment and prospecting. But the main reason to go with Persana AI was cost. Even though Clay is also a strong tool, Persana AI gave us a good balance of functionality and price, so we decided to go with it.

Do you think Persana AI delivers good value for the price?

Yes

Are you happy with Persana AI's feature set?

Yes

Did Persana AI live up to sales and marketing promises?

Yes

Did implementation of Persana AI go as expected?

Yes

Would you buy Persana AI again?

Yes

We find Persana AI effective for outreach. One of the benefits is the speed with which we can now launch campaigns. Earlier, preparing prospect lists, enriching data, and gathering context used to take time. With Persana AI, this process has become faster for sure. Building the audience campaigns have also became quite easier for us. The tool isn’t really built for ROI calculation, and that’s something we’ve noticed in our usage.

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