Incredible people, alright product.
September 16, 2022

Incredible people, alright product.

Caroline Matz | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with PFL Hybrid Experience Platform

We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.

Pros

  • Great Customer Success team
  • Great printing experience (paper goods, mailers, boxes, PODS, machine written cards)
  • Good communication from all teams (finance, CS, and design)
  • Easy to use SFDC integration (more so on the sales side of the house)

Cons

  • Campaign set up, more support in rule creation
  • I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
  • More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
  • Invoicing and bucketing of funds
We have only integrated Salesforce, although if we had integrated Marketo that would have likely helped create more success. Additionally, an Outreach integration would have been beneficial!
Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.

Do you think PFL Direct Mail Platform delivers good value for the price?

Not sure

Are you happy with PFL Direct Mail Platform's feature set?

No

Did PFL Direct Mail Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PFL Direct Mail Platform go as expected?

Yes

Would you buy PFL Direct Mail Platform again?

No

PFL Hybrid Experience Platform has been suited for almost all of the scenarios we use it for. Unfortunately, we have seen that other vendors meet our expectations more when it comes to things like a campaign setup, the rule setup, timelines, templates, curation teams, etc.

Comments

  • Yahzmine Clayton | TrustRadius Reviewer
    Hi Caroline. We set a high standard for ourselves, and we're sorry to hear that you and your team had this experience. We're sad to see you go, but we would love to talk with you further to ensure this does not happen again. Thank you for taking the time to provide this feedback.

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