Great Solution to Launch Direct Mail Programs and Scale and Measure True Impact.
September 26, 2022

Great Solution to Launch Direct Mail Programs and Scale and Measure True Impact.

Gretchen Swann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PFL Hybrid Experience Platform

Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with Salesforce, allowing us to capture the results of our direct mail programs via campaigns.


  • Marketo & SFDC Integration, allowing visibility in to campaign results.
  • Providing direct mail options based on our campaigns and goals.
  • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
  • Variable, on-demand printing, to create customized pieces instead of static kits.


  • More e-Gifting options.
  • More creative, really different concepts. They typically provide good options but many times similar concepts.
We integrated PFL w/Marketo, which then syncs to our Salesforce. It is simple to set up campaigns within Marketo that are "always on" and can trigger direct mail kits based on the criteria we set up, and also to pull in fields from Marketo (things like name, account name, etc.) to customize pieces within the mailer.
Reachdesk is a good solution for one-to-one strategic gifting for sales to utilizing and eGifting solutions, but I do not find it to work as well for one-to-many direct mail marketing campaigns, specifically on triggered, always on Evergreen campaigns and being able to do variable printing on demand and on-site.

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I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.


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