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If you want a PR piece that looks like news, I suggest this product
March 07, 2018

If you want a PR piece that looks like news, I suggest this product

Brian Blackwell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PR Newswire MediaRoom

We receive PR Newswire and sometimes will use info from that in stories published online by my company. It is something helpful when trying to pull needed information that an entity or school will put out to get their word out. It helps us just put in info without having to track down more info.
  • It gets info we need to us rather quickly.
  • It gets the message across that an organization is trying to convey to us.
  • We don't have to "hunt down" sources at times to get what we need. It's just there for us.
  • It sometimes reads as too "PR-y."
  • It could have more quotes.
  • Sometimes it can be bombarding with info that doesn't even relate to what we are trying to get across to our readers.
  • It has no negative impact.
  • The positive impact is you can just put it in as needed, depending on the organization and story focus.
PR Newswire is different from the others because it actually does sound like a news story at times. That is helpful when time is at a premium and you are wanting to get something out there that is a story that is informative and doesn't look like a PR piece at times.
It's well-suited when trying to push a product or idea that doesn't need much elaboration. At times we need information and it's just there, like a magic trick from a brilliant magic man.
An area of improvement is not coming across so "PR-y." But I guess that's the job of the person writing it and a news person's job to decipher it.