PRWeb - a good choice for small businesses on a budget who want to get their news seen by a wider audience
July 13, 2018

PRWeb - a good choice for small businesses on a budget who want to get their news seen by a wider audience

Michelle Messenger Garrett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PRWeb

I help clients with press releases and I sometimes advise them to use PRWeb to issue the releases. Issuing a press release using a service like PRWeb helps it get wider reach, and it will also show up on search engines. Using a wire service is one more way to leverage a press release.
  • Cost: It's much less expensive than some of the other services. When you work with smaller businesses, they can't always afford $1000 to issue a press release on a wire service.
  • It's easy to use. The interface is fairly simple to figure out and guides you through what you need to include - headline, photo, pull quote, etc.
  • It helps get your news out on the search engines, which can help more people see it. For example, one client I was working with sent a release via PRWeb and it helped them get into talks with a potential reseller.
  • PRWeb is very particular about certain types of releases. For example, when a company makes an acquisition, PRWeb requires authorization from both companies before they'll issue the release. This can cause a slow down in the timing of getting the news out - and it creates a hassle when they both have to fill out paperwork. This could be streamlined.
  • It doesn't automatically save your work. For example, if you are staging a press release, you have to remember to save it - or it disappears. This has happened to me multiple times.
  • You have to pay an additional fee to get the news out the same day. Otherwise, you can choose for it to go out the next day. It requires you to plan and think ahead - and many companies don't do this.
  • I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
  • It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
  • PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things.

I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo.
For smaller companies on a budget that have major news to announce, it can be worth the $249 fee to issue a press release - and it comes with a photo. On other services, if you issued a press release with a photo, it would be much more costly - more like $1000.

If you're a major brand with a big budget, it may not make sense to use PRWeb. While PRWeb does help get the news on search engines, it may not do as good a job as the pricier services.