Qlikview for frequent newsletter deployers
Updated May 24, 2016
Qlikview for frequent newsletter deployers
Score 9 out of 10
Vetted Review
Verified User
Software Version
QlikView Enterprise
Overall Satisfaction with QlikView
Qlikview is being used across multiple departments. Depending on your job you are selected and set up as a Qlikview user. We have some experts in it who lead troubleshooting and training and bookmarks. It allows our company to pull email campaign results quickly and efficiently. We are able to see things like click through rate, clicks, click to open percentages and gauge email campaign success.
- It pulls consistently the same information. It is reliable to pull the data we need on email campaign analysis. We are able to refresh every week so it updates in a good time frame.
- Qlikview allows us to see a lot about the clicks. We can see click through rate and click to open percentage. This lets us know how successful a campaign was.
- Overall details. I can search across multiple products and see what is doing the best. Does a certain time frame work on A/B testing? Did one list work better than another list?
- I think the bookmark feature could be a little better. Filtering can sometimes take up time and it would be nice to be more efficient with this.
- More details. I've never used Qlikview for example for heatmaps so it'd be nice if it did that. Programs like Eloqua show some finer details.
- Eloqua
I have used Eloqua instead or alongside with Qlikview. It allows me to see things like heatmaps and compare data in email campaigns or newsletters. Generally they pull similar information. I do like the layout of Qlikview and find it more user friendly. In Eloqua it is a more navigated and detailed system so you have to know what you're looking for or you could get lost in a folder.