Best test and targeting tool!
Updated July 22, 2016
Best test and targeting tool!
Score 10 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Qubit
Qubit is primarily a site personalisation and optimisation tool, however we are using it for much more. We have used it for A/B testing for new functionality and to bypass our CMS tool to deploy new messages or A/B test messaging. We have several teams that are now using Qubit on a regular basis including UX, e-commerce, marketing, customer insight and merchandising.
- Service. Qubit’s account management team is one of the best I have worked with, they have quick turn around on all inquiries and service requests
- Discover. The Qubit discover tool is easy to use and the auto-categorised feedback algorithm combined with the quantitative data can unearth unlimited amounts of ideas
- Ease of Use. The tool is intuitive and simple to use. It is easy to set up new tests or messages and then track reporting by any team member.
- I would love for Qubit allow us to set some messages to 100% of customers, rather than holding 5% back, however they have fed back this will be coming soon.
Qubit's implementation was quick and simple for our development team, we were very comfortable using the open tag model. Additionally we were very impressed with the customer feedback, the algorithm used to sort the data and the ease of using the tool to build tests. Qubit was the one solution that seems to check all of the boxes of our requirements. I would happily recommend Qubit!
Using Qubit
- This tool has made the team and the business more efficient, to find results to testing hypothesis quicker and to allow us to message our customers in a better way.