Marketeers: tryout your new ideas without IT resource!
September 16, 2014
Marketeers: tryout your new ideas without IT resource!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Qubit
Qubit is used to optimise site conversions by providing visitors with highly targeted and personalised content. It's being used by the marketing department, in conjunction with design who help code some tests and design the visual layout of the test.
- Usability - interface is relatively straight forward and intuitive
- Bypass IT to be able to quickly test out new on-site marketing ideas
- Honestly reports on the success (or failure!) of tests
- Further development of our ability to organise test would be great. I.e., folders for checkout tests, new user tests, promotions. We can then see past tests completed, current tests and drafts
- Provided a POF for a new checkout design by testing it against the control, 4% increase in conversions
- Increased sales towards the end of a competition, one of our most important times, by conveying urgency (conditional content)
- Personalised home page imagery to encourage customers to use their credit in the current competition