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Everything is possible with Qubit - highly flexible conversion optimisation tool!
December 01, 2014

Everything is possible with Qubit - highly flexible conversion optimisation tool!

Alena Strejckova | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Discover
  • Deliver

Overall Satisfaction with Qubit

We have started using Qubit more than a year ago. It is being used only for the E-Commerce department of Uniqlo Europe. Since our platform is being managed in Japan, Qubit gives us the flexibility to implement redesigns in an easy manner and increase our conversion rate accordingly. We also use the Discover platform for behavioural data reporting and A/B live testing on the site.
  • A/B testing supported by great account management
  • The feedback box has helped on many levels as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development. New products or additional sizes are being introduced based on the customer feedback.
  • Redesigns - Since our platform is being managed in Japan, Qubit gives us the flexibility to implement redesigns in an easy manner and increase our conversion rate accordingly
  • Great account management.
  • Several tests that we wanted to push live are taking longer to implement as expected. I wish they had more capacity especially around Christmas.
  • We have seen an overall increase in our conversion rate online since we have started using Qubit.
We are thinking about adding new Qubit products to our portfolio in order to be able to target customers based on their behavior. As a online retailer entering new markets, we believe Qubit can help us in customizing our content for different market needs.
We have tried to use Qubit as a tool to answer business questions such as finding the right free shipping threshold. However, Qubit seems not to be the appropriate tool to answer those questions. On the other hand, Qubit is a great tool for customization and targeting content to different customer groups.