Qubit: a great testing and optimization solution for product and marketing teams
Updated November 29, 2017

Qubit: a great testing and optimization solution for product and marketing teams

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Coveo Qubit

Qubit is used by few departments: BI, marketing, and product. The whole organization is participating in the process of A/B testing and is feeding into it. We test new features, improve basket and registration flows and test UX improvements. Qubit is also used for quick feature solution for marketing team when they need a pop-up or a countdown.
  • Excellent support from the Qubit team.
  • Qubit is a very data-driven platform that allows sophisticated segmentation.
  • The platform is constantly updated.
  • There is no ability to switch between simple and custom build modes.
  • There is no insight into the full data set without extra plugins.
  • Qubit requieres extra work to match the Tealium data layer to the Qubit one.
We've chosen Qubit because of the data driven approach, ease of use and the offered support. We like the ability to build some tests externally with the Qubit help.
Qubit is a good solution for a medium or a large size organisation. Ideally, there should be an internal team of experts that can use the platform effectively and have a deep understanding of the A/B testing and UX. I think Qubit may be too complicated for a small company that doesn't have enough resources and the right people on board.

Coveo Qubit Support

Qubit is always fast to respond and supportive, although in the busy periods like black Friday, Christmas and New Year sales it can take them quite a while to solve issues or problems (which is understandable but always leaves room for improvement). Qubit platform is fairly stable so issues don't happen often anyway.

Using Coveo Qubit

In general Qubit is a user friendly tool that was built taking into consideration fundamental principles of good UX and UI. For example the navigation is really thought through and makes perfect sense. On the other hand there are some features that could be improved, e.g. a user cannot switch between visual and custom implementation of the experiences which can cause a massive headache. Also the visual mode can be sometimes confusing (the layers cannot be ordered making some elements not visible and in the result the whole test needs to be built again).

It's worth to mention that Qubit is not more confusing than any other A/B testing tool and after a few hours anyone should be able to use it effectively.

Coveo Qubit Reliability

Great tool for the A/B testing and personalisation, but does require support and experienced developers to create more complex tests.