Great for personalisation & testing
September 01, 2017

Great for personalisation & testing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We currently use Qubit in the optimisation section of the Digital department. It enables us to test out new functionality and/or things we think we solve problems customers are having before going forwards with the costly & timely process of implementing them on the site. We also have recently started using Qubit to segment our customers and serve them personalised content.
  • Customer segmentation
  • A/B & multivariant testing
  • Social Proof
  • Easier to use javascript / HTML / CSS editor
  • Automated personalisation
Qubit is well suited for companies who need to provide a strong business case before implementing any new functionality / changes to their website.
It is also great for making in-day changes and showing different content to different types of customers

I wouldn't recommend it if you wanted to do only testing or only personalisation - it works best and is most cost effective when doing both together