Item: Salesforce Marketing Cloud Social Studio (retiring)
Rating: 6
Author: Verified User

Pros and Cons

Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign)

Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data)
Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs)
Not good for Arabic.

Return on Investment

Stopped using it anymore so none.

Alternatives Considered

Meltwater, picked it over Radian6. we picked Meltwater because Meltwater can pick up Arabic conversations, Radian 6 cannot.

Likelihood to Recommend

Users and Roles

2

Support Headcount Required

2 - Analysis and business development. Community manager.

Business Processes Supported

We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.

Likelihood to Renew

2

Because it doesn't support Arabic and when you look closely, it's more expensive that other tools we're using now, because Radian 6 is per campaign per user.