Radian6: measurements and insights
April 22, 2016

Radian6: measurements and insights

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Radian6 (legacy)

Overall Satisfaction with Radian6

When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how we measured up to competitors, and how we could better utilize content to reach our audiences. Radian6 helped us see who was talking about us, and where and when they were talking about us.
  • I liked that Radian6 measured multiple social media platforms.
  • I liked the easy-to-use interface of Radian6.
  • I liked the fact that Radian6 allowed for the export of information, charts and results to easily compile into a document that could be shared with upper leadership.
  • I frequently wished I could see a share of voice a little easier - how a company compares with competitors.
  • I had trouble setting up keywords to monitor certain companies or industry trends.
  • When I used Radian6, I wanted to be able to monitor in real time more effectively.
  • Radian6 allowed our company to measure results for our social sites - we didn't have that capability before.
  • We were able to create reports to give to executives that showed our progress and effectiveness with online projects.
  • Radian6 helped us shape future objectives because we knew what results we were gathering and could find ways to grow based off of those results.
I liked Radian6 better on the basis of the information that it could report on. I liked seeing the Share of Voice and NUVI had trouble pulling the competitor and industry-wide information that we needed to show our share of voice. NUVI has a nice interface, but I think Radian6 was more user-friendly and interactive.
I think Radian6 is great if you need a platform that will create reports for your business and allow you to export and share those reports. It's a little pricey so it's best for larger companies that can afford the robust tool. It's less appropriate for monitoring social or other online efforts.

Using Radian6

1 - The person who used Radian6 is in the Marketing department and focused on advertising, public relations, and social media. This person monitored social media activity and reviewed analytics for the company about online traffic and social media sites. This person created reports and compiled the information to give it to executives.