Item: Rankinity
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Rankinity is the software our agency uses to track keyword rankings for clients and our agency. It's used by the digital team for clients we provide SEO services for. The software is only used for rankings and is not used for executing other parts of the SEO work we provide for clients.

Pros and Cons

Pay Per Ranking Check
Track Keyword Rankings by Location
Keyword Groups and Weighting

Keyword grouping could be more intuitive
Historical data is not always easy to pull

Return on Investment

Low-cost solution
Scalable as client list grows

Alternatives Considered

SEMRush, Ahrefs and Agency Analytics

Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.

Usability

We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things.

Support Rating

No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.

Key Insights

Do you think Rankinity delivers good value for the price?

Yes

Are you happy with Rankinity's feature set?

Yes

Did Rankinity live up to sales and marketing promises?

Yes

Did implementation of Rankinity go as expected?

Yes

Would you buy Rankinity again?

Yes

Other Software Used

Accelo, Buffer, Canva, Hotjar, GoToMeeting, Zoom, Zapier

Likelihood to Recommend

Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month.

Cost-effective and Scalable Keyword Tracking Software

Overall Satisfaction with Rankinity