Cost-effective and Scalable Keyword Tracking Software
Updated May 03, 2021

Cost-effective and Scalable Keyword Tracking Software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Rankinity

Rankinity is the software our agency uses to track keyword rankings for clients and our agency. It's used by the digital team for clients we provide SEO services for. The software is only used for rankings and is not used for executing other parts of the SEO work we provide for clients.
  • Pay Per Ranking Check
  • Track Keyword Rankings by Location
  • Keyword Groups and Weighting
  • Keyword grouping could be more intuitive
  • Historical data is not always easy to pull
  • Low-cost solution
  • Scalable as client list grows
Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things.
No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.

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Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month.

Rankinity Feature Ratings

Keyword analysis
SERP ranking tracking
Competitive analysis
Local SEO
Multi-domain support