Great solution for companies looking to do a lot of email marketing to new prospects
October 02, 2017
Great solution for companies looking to do a lot of email marketing to new prospects
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Reachforce SmartSuite (Now Leadspace)
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.
- Appending (enriching) the form data is fairly good and accurate, on companies that is.
- The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried.
- Integration with Pardot is painless and seamless.
- Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
- Smartforms integration can be tricky for the first time users.
- I wish they refreshed their data more frequently than quarterly.
- We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
- More customers took notice of our digital marketing efforts after we started using Reachforce.
- infutor Data Solutions
It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.