Item: Everest (Return Path + 250ok)
Rating: 9
Author: Kevin Hickey

Use Cases and Deployment Scope

We leverage Return Path for certification, deliverability, and ISP remediation of our email marketing. Unfortunately, it was first implemented when we had delivery issues during critical Q4 holidays. However, now deliverability is being proactively managed on a daily basis.

Pros and Cons

Sender certification
Inbox monitoring
ISP remediation

ESP integration
Customer reporting

Return on Investment

Increased inbox placement
IP optimization
Increased OR/CTR

Alternatives Considered

ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands.

Likelihood to Recommend

ReturnPath does a great job with account setup, sender certification, inbox deliverability monitoring, and ISP remediation when needed. One improvement would be with the customization of their platform to the granularity of our business. The biggest difference is always how their customer success teams proactively manage and support our business.

My Return Path Review

Modules Used

Overall Satisfaction with Return Path

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Everest (Return Path + 250ok) Feature Ratings