Item: RollWorks
Rating: 7
Author: Darshak Parmar

Overall Satisfaction with RollWorks

Use Cases and Deployment Scope

I initially chose RollWorks to drive form submissions from my target audiences from my target account list across the globe. However, what we noticed is that RollWorks was not of any help in driving form fills, even if everything else was done right. So we changed our tactics a bit and limited our expectation from RollWorks to generate brand awareness by delivering ABM ads. And that is how we are using it.

Pros and Cons

Pros

Awareness throughABM ads
Driving traffic from the right accounts
Re-targeting
Linkedin ad management
Integration with HubSpot

Cons

Audience segmentation
Integration with HubSpot
Integration with ZoomInfo
Dayparting
City level location targeting

Return on Investment

Generated brand recognition from target audience
Brought the right audience back to our website
Increased overall traffic

Support Rating

Pre-Sales engagement Overall, a very good experience. The salesperson gave us a clear view of what RollWorks is, what it can do what it can not do etc. They also brought a lot of success [stories to] the table. Onboarding Overall, a smooth experience. No hick-ups in setting up the ads. We had lots of doubts but all of them were addressed one by one On-going We have a dedicated account manager who works with us to solve day-to-day issues. However, overall program success is up to us

Alternatives Considered

AdRoll, Demandbase and 6sense

RollWorks is better than the below because, AdRoll - this is highly tailored for B2C organizations and is not very useful for companies who are B2B and deal with a low volume of traffic 6th Sense: had very limited options and account-based landing pages were very expensive Demandbase - they didn't respond to our demo request

Key Insights

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Did RollWorks live up to sales and marketing promises?

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

Other Software Used

HubSpot Marketing Hub, ZoomInfo, Leadfeeder

Likelihood to Recommend

Scenarios where RollWorks will do well: Account targeting Driving traffic from target accounts Brand recall by re-targeting Scenarios where RollWorks will not deliver as per expectation 1. It will not target the right contacts when the targeting is too tight. In our case, we go after the C-Level for high-value deals and RollWorks could not perform well in terms of delivering the ads with accurate targeting 2. It will not drive form fills

Comments

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RollWorks works in most cases if you set the expectations right