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A great tool if integrated well
April 19, 2022

A great tool if integrated well

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Attempting to create a full picture of customer journeys, which would give a base of finding future connections and analysis on. We'd ultimate wanted to use the tool in conjuction with others (Ad tools, CMS', Split testing) to help optimise experiences to customers to help increase conversions and measure further analysis on the results.
  • Single customer view
  • Audience management
  • 360 view
  • Very reliant on cookies
  • Didn't play with with third parties CMP's
  • Assumes an all digital environment
  • Better understanding of the customer journey of event ticket sales
  • Integration with our SF products lead to a better customer view
  • Lack of visibility of non digital lead campaigns
At the time of review, it came down to how a Salesforce Audience Studio would potentially play better with our other tools and platforms used throughout the company. We were due a review of our SOP in the coming years, so in which case selecting products within the same ecosystem makes sense of an easier integration.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

No

Would you buy Salesforce Marketing Cloud again?

Yes

Assuming you've got an all digital environment , implementing and day to day use of Salesforce Audience Studio is a lot easier. If you've got a split digital\non digital environment, then your implementation could well be made that much more troublesome, making a full 360 customer view that much more difficult to achieve - which will impact the benefits you're able to gain from using the product. With the benefit of hindsight, implementation should be approached from a "programmatic first" perspective, as having programmatic integration points makes the whole journey that much more palatable.