Salesforce Audience Studio helped us increase customer experience and journey.
April 20, 2022
Salesforce Audience Studio helped us increase customer experience and journey.
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Data Cloud for Marketing
Overall Satisfaction with Salesforce Marketing Cloud
We use Salesforce Audience Studio to unify our multi-channel lead source and gain insights into the leads and the customer journey. The tool is used by our marketing specialist and by our analyst to understand the performance of our channel, campaign, etc., and also to explore potential opportunities.
Pros
- Centralized customer data from multiple sources.
- Automatic segmentation of the customers.
- Drive on-time and real-time customer interaction.
Cons
- Needs a lot of backend development before ready to go.
- Users will benefits from multi session training.
- Hard to explore potential data issues.
- Less mis opportunities as you know quickly what is happening.
- Increase NPS and customer experience.
Salesforce audience Studio used Pardot data from email engagement to contribute to the 360 views we are building of our customer engagement touchpoint.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes
Comments
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