Salesforce Audience Studio helped us increase customer experience and journey.
April 20, 2022
Salesforce Audience Studio helped us increase customer experience and journey.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)
We use Salesforce Audience Studio to unify our multi-channel lead source and gain insights into the leads and the customer journey. The tool is used by our marketing specialist and by our analyst to understand the performance of our channel, campaign, etc., and also to explore potential opportunities.
- Centralized customer data from multiple sources.
- Automatic segmentation of the customers.
- Drive on-time and real-time customer interaction.
- Needs a lot of backend development before ready to go.
- Users will benefits from multi session training.
- Hard to explore potential data issues.
- Complete data profile.
- Create complexe customer journey.
- Centralize the data from multiple-sources.
- Less mis opportunities as you know quickly what is happening.
- Increase NPS and customer experience.
Salesforce audience Studio used Pardot data from email engagement to contribute to the 360 views we are building of our customer engagement touchpoint.
Do you think Salesforce Data Cloud For Marketing delivers good value for the price?
Yes
Are you happy with Salesforce Data Cloud For Marketing's feature set?
Yes
Did Salesforce Data Cloud For Marketing live up to sales and marketing promises?
Yes
Did implementation of Salesforce Data Cloud For Marketing go as expected?
Yes
Would you buy Salesforce Data Cloud For Marketing again?
Yes