Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.
April 21, 2022

Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.

Victor Ceasar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Audience has been a good revenue generator for our organization. Allow us to collect customer profiles quickly and easily which is a key component of our marketing process. On other hand, customer profiles are used to make the best-detailed decisions about the strategy of business and marketing. Also help to segment the audience faster and more accurately thus making marketing more focused since it lets us defines what customer needs, meet their specific needs, build a good relationship and also earn their loyalty.
  • Capturing and organizing data.
  • Identification of more prospects.
  • Audience Segmentation.
  • Play a big role in enhancing marketing campaign strategies since it merges data from different sources.
  • To be honest there is nothing I dislike, very reliable and user friendly.
  • Overall it enhance our marketing campaign strategies .
  • Able to collect data and organize them in one place for easy analysis.
  • Gain of more leads and prospects.
  • Promotes and makes our customers trust us more.
Presence of great graphs. User-friendly interface that is so straightforward.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Sugar Sell (SugarCRM), Trello, Zendesk Chat (formerly Zopim)
Giving customers a more personalized experience that helps in building good relationships with them. The ability to generate graphs helps in analyzing data. Plenty of options for customization that fits any company's needs. Creation of customer profiles.