Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.
April 21, 2022

Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.

Victor Ceasar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience has been a good revenue generator for our organization. Allow us to collect customer profiles quickly and easily which is a key component of our marketing process. On other hand, customer profiles are used to make the best-detailed decisions about the strategy of business and marketing. Also help to segment the audience faster and more accurately thus making marketing more focused since it lets us defines what customer needs, meet their specific needs, build a good relationship and also earn their loyalty.
  • Capturing and organizing data.
  • Identification of more prospects.
  • Audience Segmentation.
  • Play a big role in enhancing marketing campaign strategies since it merges data from different sources.
  • To be honest there is nothing I dislike, very reliable and user friendly.
  • Customer data profiles.
  • Target prospects and leads.
  • Consent management from customers .
  • Customization.
  • Overall it enhance our marketing campaign strategies .
  • Able to collect data and organize them in one place for easy analysis.
  • Gain of more leads and prospects.
  • Promotes and makes our customers trust us more.
Presence of great graphs. User-friendly interface that is so straightforward.

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Sugar Sell (SugarCRM), Trello, Zendesk Chat (formerly Zopim)
Giving customers a more personalized experience that helps in building good relationships with them. The ability to generate graphs helps in analyzing data. Plenty of options for customization that fits any company's needs. Creation of customer profiles.

Salesforce Audience Studio Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics