Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.
April 21, 2022
Very complete data management tool for strengthening customer relationships,Salesforce Audience Studio.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Audience has been a good revenue generator for our organization. Allow us to collect customer profiles quickly and easily which is a key component of our marketing process. On other hand, customer profiles are used to make the best-detailed decisions about the strategy of business and marketing. Also help to segment the audience faster and more accurately thus making marketing more focused since it lets us defines what customer needs, meet their specific needs, build a good relationship and also earn their loyalty.
- Capturing and organizing data.
- Identification of more prospects.
- Audience Segmentation.
- Play a big role in enhancing marketing campaign strategies since it merges data from different sources.
- To be honest there is nothing I dislike, very reliable and user friendly.
- Customer data profiles.
- Target prospects and leads.
- Consent management from customers .
- Customization.
- Overall it enhance our marketing campaign strategies .
- Able to collect data and organize them in one place for easy analysis.
- Gain of more leads and prospects.
- Promotes and makes our customers trust us more.
Presence of great graphs. User-friendly interface that is so straightforward.
Do you think Salesforce Audience Studio delivers good value for the price?
Yes
Are you happy with Salesforce Audience Studio's feature set?
Yes
Did Salesforce Audience Studio live up to sales and marketing promises?
Yes
Did implementation of Salesforce Audience Studio go as expected?
Yes
Would you buy Salesforce Audience Studio again?
Yes