Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

In order to better understand our clients, we utilize Salesforce Audience Studio to gather information from them at several points of contact. The technologies and artificial intelligence that enable it has helped us get new insights into our audience and marketing initiatives, which have allowed us to improve our campaigns and return on investment. This single dashboard, in my opinion, is one of the main reasons to make use of the platform.

Pros and Cons

Enhanced productivity as a result of integration with the Salesforce ecosystem
Setting up the platform such that it can host various workspaces for different teams
An easy-to-use interface

With flawed or inadequate datasets, gaining useful consumer insight may be challenging
To get the most out of data science insights, you needed Einstein
Non-Marketing Cloud MAPs might be more easily integrated with Marketing Cloud

Return on Investment

Tracking online traffic sources and client paths to specific forms and contact pages have improved
Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints

Alternatives Considered

Adobe Audience Manager

We were able to make the most of the quantity of data our Sales team had access to through the use of Salesforce Audience Studio, thanks to its easy integration with our Salesforce instance. Because this platform can compete with many of its rivals' core capabilities without the need to acquire different tools, form several system connections and integrations, API calls, etc. it is one of the biggest advantages of adopting this platform.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Canva, OneDrive, Salesforce.com

Likelihood to Recommend

As a user of the Salesforce ecosystem, I suggest the Salesforce Audience Studio platform to those who are habituated to the platform's complexity. Because of the steep learning curve of the platform, I wouldn't suggest it to those who are new to dynamics. I think it's better for larger teams as well.

Artificial Intelligence (AI) for Salesforce Customers at its Best

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud