One stop salesforce marketing solutions.
April 27, 2022

One stop salesforce marketing solutions.

Ghanshyam Thumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)

We were looking automated and powerful cloud marketing tool where we set all processes automated with robust and secure data process so after doing much research we choose Salesforce Audience studio. It really helps to manage real-time data, managed media, and digital advertising processes with customers.
  • Good customer data market place.
  • Give many option to sell data based on your choice.
  • Provide advanced reporting.
  • No data leak issue.
  • Only salesforce customer sell and buy data.
  • Data should managed properly with deep categories structures.
  • Sending data based on targeted audience.
  • Data Migration.
  • Sales increased after integrated.
  • Reduced user side manually process.
  • Take more time to understand the process and entire features.
First easy to data migration, Easy to Krux migration and many automated features.

Do you think Salesforce Audience Studio delivers good value for the price?

Yes

Are you happy with Salesforce Audience Studio's feature set?

Yes

Did Salesforce Audience Studio live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Audience Studio go as expected?

Yes

Would you buy Salesforce Audience Studio again?

No

It is very helpful with data migration, Create details AI-based reports. Good Analytics area with UI wise.

Salesforce Audience Studio Feature Ratings

Collection of first-party data
10
Collection of third-party data
8
Access to Third-party Data Providers
9
Audience taxonomy
9
Tag Management
8
Data Analysis Dashboard
10
Data Transfer
8
DSP integration
9
Campaign Analytics
9
Audience Analytics
8