Item: Salesforce CMS
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Salesforce CMS is used by Marketing and Branding teams extensively.
Global Marketing team uses this for content creation as our organization has presence in India, China, Japan, Indonesia, United Kingdom, Unites States of America and Canada.
Most of the marketing campaigns in Southeast Asian countries are done in their native language and this is where Salesforce CMS comes into the picture [as] it allows content creation in different languages.

Pros and Cons

One content database for a large team size.
Content creation can be done in several languages.
Content can be viewed and used in multiple countries at once.

Collections are allowed to make static lists which should be dynamic in nature.
Defining the rules of Salesforce CMS is difficult.
There should be an [easy] tick box option.

Return on Investment

Return on Investment is great as one app can be used in multiple countries.
One database system for all content creation.

Alternatives Considered

Liferay Digital Experience Platform (DXP) and ServiceNow Now Platform

Salesforce has a wide variety of services and its user interface was easy to understand and use.
Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.

Key Insights

Do you think Salesforce CMS delivers good value for the price?

Yes

Are you happy with Salesforce CMS's feature set?

Yes

Did Salesforce CMS live up to sales and marketing promises?

Yes

Did implementation of Salesforce CMS go as expected?

Yes

Would you buy Salesforce CMS again?

Yes

Other Software Used

Liferay Digital Experience Platform (DXP), ServiceNow Now Platform, Oracle WebCenter Content

Usability

I like the product and it's widely used in our organization.

Support Rating

Salesforce has a good Customer Support team.
Any solution needed is promptly provided.
TAT to solve queries is also great.

Likelihood to Recommend

Salesforce is well suited in the below scenarios:
1. Salesforce CMS provides a common platform to manage content.
2. Assign roles to contributors and decide specific projects as per the upcoming marketing campaigns.
3. Distribute your content across different teams such as B2C, B2B.
4. Content creation is very easy with just a few clicks.
5. One of the best features is Language Translation which can meet global team demands.

Salesforce CMS: Your Global Content database

Overall Satisfaction with Salesforce CMS