Great product for sales & marketing
March 03, 2021

Great product for sales & marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce CMS

We currently use Salesforce for our Sales/Marketing and Customer Success departments. We use it for tracking prospect & opportunity movement, activity tracking, and case management.
  • Customizability - even out of the box, I am able to accomplish that majority of the workflows needed by the organization.
  • Reporting - dashboards are easy to put together, display data in a digestible and cohesive way, and there are few limits on ways that we can capture and report on specific data points.
  • Trailhead - I have run into several issues with Trailhead articles directing me to an Error 404 page, and with inconsistent product naming conventions (Community Cloud vs Experience Cloud etc) which make for a confusing journey when implementing.
  • Salesforce Inbox - the integration for Gmail/Salesforce for logging emails is rather archaic and step-heavy. It would be ideal to implement some AI that can detect the account & opportunity outright, as well as fast-track the ability to create new contacts.
  • Allowed us clean visibility into our pipeline, which allowed for more accurate forecasting for our board.

Do you think Salesforce CMS delivers good value for the price?

Yes

Are you happy with Salesforce CMS's feature set?

Yes

Did Salesforce CMS live up to sales and marketing promises?

Yes

Did implementation of Salesforce CMS go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce CMS again?

Yes

Well suited for tracking sales lifecycle.
Not as well suited for tracking messaging efficacy - white you are able to capture activity logged on accounts/contacts/opportunities, it is challenging to get data around sentiment so as to determine which messages resonate best with our prospects.

Salesforce CMS Feature Ratings

WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
Not Rated
Page templates
Not Rated
Library of website themes
Not Rated
Mobile optimization / responsive design
Not Rated
Publishing workflow
Not Rated
Form generator
Not Rated
Content taxonomy
Not Rated
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
10
Role-based user permissions
8