Highly customizable is both a plus and minus.
October 25, 2012
Highly customizable is both a plus and minus.
Score 10 out of 10
Vetted Review
Software Version
Unlimited edition
Modules Used
- Sales Cloud
- Chatter
- Partner portal
- Content
- Customer portal
Overall Satisfaction
- It is highly customizable and flexible to any business process. However, that can also be a downfall. Salesforce.com will reflect the maturity or lack of maturity in a business process. It forces a business to have a systematic, reliable, repeatable process in order to get the best metrics and use out of Salesforce. Getting the end to end process mapped out and systemized is the hardest part.
- Chatter/ collaboration is great.
- They are trying to be on the cutting edge of flattening out a file structure although not everyone is keen for it. It makes adopting hard.
- The AppExchange – the ability to quickly install and configure a 3rd party app. This does complicate life for our developer though. The developer community is a real benefit for Salesforce as they’ll never perfect all modules.
- It won’t allow you to make it fail. They protect their system. You cannot install something that will bring down the system.
- Customization means that it’s hard to compare across companies. It makes M&A challenging as there's no standardization. It would be good to have exposure to customization via a visualization. They have started to do that but they only have a rough model right now. It would aid with getting a quick understanding of what's been done.
- Content management - content in Salesforce.com is impossible to manage. There are so many separate modules that try to manage content that don’t talk to each other. Chatter has own structure. Content has own structure. It’s a nightmare. While they are not in the content management space, the disparate options on content uploading/ attaching are problematic. It’s something they absolutely have to fix. I know it is on their roadmap. It causes the most frustration and churn. Search doesn’t reveal all content. Chatter Free edition is good, but exposes files in Chatter only and not across the board, creating duplication. With the new Chatter roadmap, they are going to incorporate a DropBox functionality though I believe it will complicate things further. We have mistakenly tried to use their content module as a CMS, when it wasn’t intended to be.
- Analytics/ trend-analysis. One of our teams uses Cloud9. The trending/analysis part built into Salesforce.com is extremely limited. We are heading towards using a data extracts onto a SQL server and Tableau.
- Data flow from end to end in a customer life-cycle is a huge benefit. It is so highly dependent on having correct business processes in place to know if have right triggers in place. Your data, analytics, reports, forecasting is then right there in one system.
Product Usage
1000 - Whole company uses the platform in some way.
The 2 departments that don’t use outside of Chatter are R&D and HR.
The 2 departments that don’t use outside of Chatter are R&D and HR.
- Lead generation - we have tied Marketo into salesforce for lead qual, scoring, routing for the market development team.
- Events and campaign management in marketing.
- Sales lifecycle management and opportunity management
- Managing price books, quoting, proposals,and contract management to an extent. Our legal team don’t use it yet, preferring a more manual approach. We also have Apttus in place for contract management.
- Client (professional) services uses a combination of Salesforce.com and Clarizen.
- Client Success/account management is heavily managed in Salesforce.com. Activities include account maintenance, account planning, and driving up-sells and cross-sells. However, if a client is late in bill payment, the data doesn’t manifest itself in Salesforce.com. The data resides in NetSuite but our integration is lacking. We are looking at Zuora.
- We heavily use the customer portal. It’s how customers enter support cases and get routed into the organization. There is also some content stored in Salesforce.com
Evaluation and Selection
We used Salesforce.com from inception.
Implementation
- Implemented in-house
Training
Support
Yes - We have premium support so that we can escalate. Without premium support, support is crappy.
They also offer admin support (which we paid for), but I don’t see a huge benefit to them doing it, as they need to absorb a lot of background information about your organization.
They also offer admin support (which we paid for), but I don’t see a huge benefit to them doing it, as they need to absorb a lot of background information about your organization.
Usability
Reliability
Integration
- Marketo
- NetSuite
- Clarizen (professional services automation tool)
Marketo integration is native
NetSuite integration has been challenging.
NetSuite integration has been challenging.