Nice bolt on for marketing
April 21, 2022

Nice bolt on for marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Marketing cloud data studio facilitates our strong inbound marketing campaigns and we have been very successful. Using Engagement Studio, we plan a customer "journey" through our marketing engagements and lifecycle tracking. Now, the customer touchpoints have been clearly identified to us for us to have very targeted actions along that journey with the customers. Through this implementation, we have increased our conversion percentages and actionable intelligence on the customer flow which allows us to build strong future campaigns.
  • Journey touchpoints
  • Rich Data sources
  • Quality of data
  • It does take some time to set up.
  • Lack of reporting
  • 22% more conversion of campaign participants.
Integration with our CRM is native.

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It’s suitable for a multiple division, multi-channel marketing organization where you have different campaigns in different stages and engagement mediums. It may not be appropriate for a company whose marketing efforts are very straightforward and simple. The setup of the application is not worth the value that you will get a return versus another simpler off-the-shelf solution.