Great way to start emailing, but be ready to upgrade!
June 11, 2019

Great way to start emailing, but be ready to upgrade!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

We used Salesforce Marketing Cloud for our field sales team to communicate with prospective and current customers. It helped close the loop on site visits, calls, etc. The team had dedicated templates that were easily editable to plug in specific customer info and details. We also used dynamic content to help serve the relevant info and content related to the customer's point in the buying journey. We were able to use the analytics and reporting offered by the platform to track performance on open rates, CTR, bounce rates, etc.
  • Reporting, History, and Analytics: Easily track performance based on multiple metrics.
  • Automation Features: Schedule sends and creates logic based campaigns
  • Drag and drop email builder allows teams to be agile without the need to know HTML or any coding
  • More A/B testing options to help optimize content, messaging, and creative.
  • The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
  • Knowledge base is not updated fast enough when things change in the platform.
  • Closing more deals than ever before. The automated sends have helped the sales team reach out to thousands of customers and prospects at the same time. The team has saved countless hours that are now spent on customers that need a high-touch approach and personal calls/tactics.
  • The marketing team has the ability to easily analyze performance and tie it directly to sales data to articulate the impact they are making for the organization through the automated campaigns they are building for the sales team.
  • The cost of the platform is much higher than anticipated, but after implementation, there is a clear positive impact on ROI.
At the time both Marketo and Pardot were more than what the business needed, so we settled on using Salesforce Marketing Cloud. It's a comprehensive email solution, but as the business grew and additional marketing stakeholders with expanded skill levels joined the team, we decided to implement Marketo. The Salesforce Email Studio lacked some of the more powerful options on A/B testing, campaign building, and CRM integration that we needed.
It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Salesforce Marketing Cloud Email Studio Feature Ratings

Dynamic content
A/B testing