Technical Consultant
February 05, 2020

Technical Consultant

SENTHILKUMAR VSK | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio is especially useful for custom ad campaigns. It eases the whole exercise by providing handy templates, forms, buttons, text and ensures it reaches the intended recipient on time, with a trace.
  • Personalized campaigns
  • Bulk and tailored messages
  • Data collection while entering the web forms
  • UI issues with respect to template based emails
  • Personalized sales promotions and review on targeted sales campaigns.
  • Not clear on how the omnichannel experience can be achieved end to end for the Small business units.

Effective and personalized sales campaigns can be achieved, especially for small enterprises, to stay focused on ROI as it goes through a well-defined rigor:

1. Content availability & deployment against multi-channels

2. Predictive analytics based on customer behavior/ interest supported by Einstein


  • Small business who are particular about the one on one relationship to stay focussed and monetize the business relationship through behavior analysis.
  • Business units that are keen to leverage on omnichannel through Salesforce Marketing Cloud Email Studio.

Salesforce Marketing Cloud Feature Ratings