Once you get past the learning curve, the possibilities are endless.
February 12, 2020
Once you get past the learning curve, the possibilities are endless.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
Salesforce Marketing Cloud Email Studio was only used by the marketing department. We used it to send out our blog posts, promote different events and products, and send out a popular twice-weekly newsletter to subscribers. It addressed the business problem of needing to communicate with customers and potential customers. Email was the biggest channel for revenue for the company, so it was important to have a strong ESP to help us reach our customers.
- It’s robust so, you can do a lot with it. I love that you can toggle between the WYSIWYG editor and HTML.
- I love that when previewing a campaign, you can see how it would look for a specific subscriber--very helpful for testing.
- It looks like something straight out of 1999. The UI is super archaic.
- The learning curve is incredibly high. There are so many different things you can do, and it takes a long time to learn it all.
- We definitely generated more revenue through journey builder, so that was a positive impact.
- The fact that we could utilize dynamic content within Salesforce Marketing Cloud Email Studio was awesome and helped to better target subscribers, and therefore, generate revenue.
Salesforce Marketing Cloud Email Studio is way more robust than Mailchimp or Campaign Monitor. You can do a lot more with it. It’s automation tools are also far superior. However, the learning curve is insanely higher than with Mailchimp or Campaign Monitor. It takes a good few weeks to actually learn how to send an email in Salesforce Marketing Cloud Email Studio.
250,000 to 1 million