Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Salesforce Marketing Cloud Email Studio is used by our creative agency/department and has been used for multiple projects and clients to handle their multiple use cases. It has also been used to create and send out email templates and run campaigns for our internal products to promote and for a lot of official communication which needs to target our all organization employees through a different location. Its integration with other CRM's and salesforce cloud make it a powerful tool that helps it to stand out from the crowd.

Pros and Cons

Easy to use / Integration with multiple CRM's
Tracking/ Reporting / API integration
Great platform for email design/ Personalized templates

Quite expensive for small organizations/ Start-up's

Return on Investment

It helps to make a great impact on our overall business and help us to grab more and more brand and global markets onboarded to design and run their 100's of different transactional/ welcome/ personalized emails/campaigns

Alternatives Considered

Marketo

As Marketo was the first choice of some of our clients to handle their B2C communication. But Salesforce Marketing Cloud Email Studio makes a huge difference for the clients using it and handle their both B2B/B2C communication. It helps us to grab a lot of new projects and win a lot of deals in the pipeline. Salesforce Marketing Cloud Email Studio works as a great tool with a lot of features and easiness to create personalized/ dynamic emails, cloud pages, and landing pages and saves a lot of time and meet the deliverability.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Marketo

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio is a well-suited tool to handle multiple different requirements for different clients. Its capability to build personalization mails is a win-win for all the stakeholders and the organization. Also, easy integration with other CRM's and salesforce cloud, Journey builder, A/B testing features make it the best choice for most of the email marketers.

Salesforce Marketing Cloud Email Studio - Complete Solution

Overall Satisfaction with Salesforce Marketing Cloud Email Studio