Sap CRM
February 28, 2018

Sap CRM

Colin McDonald | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • SAP CRM Sales
  • SAP CRM Marketing
  • SAP CRM Service

Overall Satisfaction with SAP Sales Cloud

We use SAP CRM concurrently with Salesforce, due to the fact that we sell multiple product lines. For cloud solutions, we use Salesforce and for our legacy products, we use SAP CRM. I have the SAP CRM set up to extract customer history.
  • SAP CRM is a pleasure to use. It is a very reliable program and is easily integrated with other SAP modules, such as the ERP, and Business Warehouse.
  • I like the ease of use, as well as its ability to help track customer relationships across multiple channels.
  • I like the fact that SAP in general has multiple ways to enter/populate data into the system.
  • It is definitely an aging solution that could use some cosmetic upgrades.
  • First time users might find things difficult to navigate.
  • If you are looking to run a large report, the time to populate can be extensive. As someone who uses the tool while on the phone with customers, this can affect my conversations.
  • Our company has been using SAP CRM for years and there has definitely been a return on investment.
As I mentioned previously, we use Salesforce alongside with SAP CRM. While they each have advantages and disadvantages, I find that I prefer SAP CRM. This is due to the fact that I know a lot of shortcuts that allow me to pull reports and submit quotes in a timely manner.
SAP CRM has deep functionalities for sales, marketing, and service. As a sales professional, it is a valuable tool that allows me to stay current with my customers.

SAP Sales Cloud Feature Ratings

Customer data management / contact management
8
Workflow management
6
Territory management
7
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
6
Contract management
7
Quote & order management
8
Interaction tracking
8
Channel / partner relationship management
8
Case management
9
Call center management
7
Help desk management
8
Lead management
8
Email marketing
8
Task management
8
Billing and invoicing management
7
Reporting
6
Forecasting
8
Pipeline visualization
8
Customizable reports
6
Custom fields
8
Custom objects
7
Scripting environment
7
API for custom integration
8
Role-based user permissions
7
Single sign-on capability
7
Social data
8
Social engagement
8
Marketing automation
7
Compensation management
7
Mobile access
6