SAP Customer Data Solutions is definitely a good tool for individual data and consent management at a global scale
October 18, 2021
SAP Customer Data Solutions is definitely a good tool for individual data and consent management at a global scale
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- SAP Enterprise Consent and Preference Management
- Customer Data Platform
Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)
As a global marketplace, SAP Customer Data Solutions centralizes all customer data into 5 regions, respecting local data privacy laws and regulations.
- Robust.
- Easy to use.
- Manages consent and the respective history.
- Easy to integrate/very good documentation.
- Translations for screen-sets.
- Strong positioning for the two main user groups for us: vendors and customers.
- ROI must be studied carefully for your business case.
- Increase customer life cycle.
We have not specifically searched for an individual tool to evaluate SAP Customer Data Solutions in comparison with other solutions. Through the entire evaluation phase, we have not found any robust set of "on the cloud" solutions that would compare with SAP Commerce, SAP CDS, and SAP MKT Cloud. Being a Marketplace, this was a strong business requirement.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
Yes
Would you buy SAP Customer Data Solutions again?
Yes