SAP Customer Data Solutions has Customized Customer Engagements by Connecting Accurate Data to Marketing Channels
December 08, 2021
SAP Customer Data Solutions has Customized Customer Engagements by Connecting Accurate Data to Marketing Channels
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- SAP Customer Identity and Access Management for B2C
- SAP Customer Identity and Access Management for B2B
- SAP Enterprise Consent and Preference Management
- Customer Data Platform
Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)
I use SAP Customer Data Solutions in our organization to unify client data from multiple channels so as I can help make informed determinations by providing the right social progress to the right businesses. This solution is used in a few departments such as sales, marketing & research, and development.
- SAP Customer Data Solutions offers analytics capabilities that help understand customers and engage with them.
- CIAM module turn unknown visitors to known buyers, which improves ROI.
- SAP Customer Data Solutions help personalize customer experiences by centralizing their data from other sources like Oracle Cloud ERP to one unified solution.
- During the initial setup, it was overwhelming for some of our employees to customize some features and integrate SAP Customer Data Solutions with other non-SAP applications. The vendor success team offered free support and still does whenever we face issues via phone call and email chat support.
- Customer loyalty has been improved by SAP Customer Data Solutions since we contemplate their preferences and needs.
- SAP Customer Data Solutions offers a holistic audit log by collecting and storing customer consent and preferences within the right location.
- A self-service preference center for customers allows them to control their relationship with our services without getting help from an IT service provider.
- SALESmanago CDP & Marketing Automation
SALESmanago CDP & Marketing Automation doesn't cover all WYSIWYG email editor tools, which makes it less effective to send high volume outbound emails, unlike SAP Customer Data Solutions which has all the mentioned tools making it independent.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
Yes
Would you buy SAP Customer Data Solutions again?
Yes