SAS BI - Analytics made easy
January 31, 2018
SAS BI - Analytics made easy
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SAS Business Intelligence
SAS BI is being used by Local and Central Analytics teams to generate custom insights for advertisers, vertical level insights and to create various predictive models. SAS BI is used mostly by the Analytics teams. Since we are in AdTech industry, we deal with billions of rows of digital impression data which is mined to make sense using SAS BI. SAS BI directly connects to Vertica (SQL Database) and help us summarize the data and gather some insights on how to optimize the campaigns.
- SAS BI makes it very easy to create interactive dashboards even for someone who is not from an IT background. For some specific requirements, basic knowledge of SQL is good enough.
- A lot of functions have been predefined which makes it very convenient to create dashboards and reports. One doesn't need to be from an IT or a programming background to understand and create dashboards.
- It supports other programming languages like R and also has a seamless API integration with various data management platforms.
- SAS is relatively expensive when compared to other BI tools and requires a large amount of upfront fee which becomes an issue for smaller organizations.
- UI for the dashboards looks a little date in comparison to competitors like Tableau and Microstrategy.
- Integration with other open source software like Python needs to be built in.