Segment for SaaS Companies from a Marketers POV
March 16, 2018

Segment for SaaS Companies from a Marketers POV

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Startup

Overall Satisfaction with Segment

  • We setup segment on our marketing website, support website and application (SaaS)
  • We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
  • Very easy to install tracking code across all websites and applications
  • Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
  • Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)
  • Would be good to see their integration library grow with smaller solutions that are not as popular yet
  • I found myself wanting integrations for a few marketing tools that were not yet in the application library
  • The new integration management area is confusing, I liked the old version better
  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the Mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution.
Mixpanel, Intercom, SalesforceIQ
  • I would recommend Segment to any marketing or customer success team of a software company
  • It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
  • If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms