Pivotal To our Agency's Success
Updated September 23, 2021
Pivotal To our Agency's Success
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
As a small digital agency, SEMRush plays a pivotal role in how we support our clients. There are very few functions of our business where we do not use SEMRush to help us do our job.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
- I love that they appear to be continually looking to improve their product. For example, the Site Audit adapts its checks as SEO best practice evolves. The content tools such as Topic Research, while not perfect, are improving.
- The SEMRush reporting function is particularly strong. It's really easy to create custom and branded reports by dragging and dropping widgets.
- They are not alone in that they are contributing research to help the industry but I believe they go beyond some of their competitors in getting out to SEO Meetups and hosting awards.
- I'd love for them to continue to improve their content based tools. The Topic Research, Gap Analysis, and SEO Content Template tools are all great but are not quite best-in-class.
- There would be a huge benefit if they could start to improve on their backlink offering.
- It'd be really hard to improve on what they have already, and I'm sure they have plans in place as the knowledge is available, but I'm hoping they stay in front of the pack regarding snippet optimisations.
- The fact is, our business model would come crumbling down if it were not for tools such as SEMRush. The ability to do the research manually would mean we couldn't do the work as well or do it in a time that made us profitable. But specifically, I have tried three of their competitors previously and each required us to have additional subscriptions to perform the same work. So you can say we're happy.
As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and stuck with them for a couple of years too but this time around we assessed that SEMRush had a better all-round offering and it was clear they were growing the product faster.