An email marketing platform with all the bells and whistles that a small/medium sized business needs
December 09, 2018

An email marketing platform with all the bells and whistles that a small/medium sized business needs

Patrick Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Marketing Campaigns
  • SendGrid Email API

Overall Satisfaction with Twilio SendGrid Marketing Campaigns

We primarily use SendGrid for our daily newsletter/email offer. It is one user (marketing director) who creates and builds the email. We utilize both the HTML and design templated formats. We require quick and efficient creation and delivery of finished and professional emails every single day of the year and SendGrid helps us accomplish this in a straightforward and easy to use format.
  • Easy Template building and editing
  • Professional reporting and testing
  • Exceeds industry standards
  • List/contact management could be improved.
  • SPAM testing and rendering capabilities are lacking
  • Pricing for mass sending is slightly above average
  • For our investment it pays for itself in spades. We are able to reach tens of thousands of people quickly, reliably and with accuracy of deliver-ability.
  • Able to save time and money by concentrating man hours around an easy to use platform that takes the place of a whole email marketing department.
SendGrid is far and away better in terms of email template building, stock templates, and delivery rates.
Well suited for quick day to day operations that need to look professional. It'd be less appropriate for users looking for a one stop shop for marketing initiatives. Does not have a full panel for enhanced marketing schemes but is great for being your company's mail transactional and email marketing platform...especially if you are a large volume sender.

Twilio SendGrid Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
7
Mobile optimization
8
Email deliverability reporting
9
List management
7
Triggered drip sequences
Not Rated
Dashboards
9
Standard reports
8
Custom reports
7