SendGrid is the best value for Transactional Email Dispatch
January 17, 2019
SendGrid is the best value for Transactional Email Dispatch
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SendGrid Marketing Email
We use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.
Pros
- The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
- SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
- The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
Cons
- The API documentation is a bit confusing.
- All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
- The WordPress plugin was pretty buggy.
- We were able to keep labor hours to a minimum.
- We were able to expedite the return of client documentation to complete signup.
- SendGrid allowed us to look more professional, with polished automated emails.
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of the group best, as it allowed for the most custom control.
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