Item: Serpstat
Rating: 8
Author: Drew Harrison

Use Cases and Deployment Scope

We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).

Pros and Cons

Solid keyword research functionality
Generous rank tracking limits

Kind of expensive, but more generous limits than other more costly tools
Not as many website/competitor backlinks shown as Ahrefs

Return on Investment

Serpstat has helped us uncover dozens of low-competition, decent-volume keywords that we've been able to rank for to drive traffic--we easily doubled organic traffic volume over six months after getting started with Serpstat.
Serpstat has allowed us to uncover competitors' backlink strategies, which have helped us with our own backlinking for a fraction of the cost of Ahrefs and similar - hard to tell ROI. Still, rankings have improved, and we've saved on the monthly expenses.

Alternatives Considered

Ahrefs Site Explorer and Moz

Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to have subscriptions to Moz and Ahrefs, but for the information that Serpstat returns and at its price point, it's a handy tool, especially for smaller companies that don't have big budgets for their SEO research.

Support Rating

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Key Insights

Do you think Serpstat delivers good value for the price?

Yes

Are you happy with Serpstat's feature set?

Yes

Did Serpstat live up to sales and marketing promises?

Yes

Did implementation of Serpstat go as expected?

Yes

Would you buy Serpstat again?

Yes

Other Software Used

Gist, Landingi, SEO PowerSuite, Microsoft Azure, Elastic Email, Elementor, Salesflare

Likelihood to Recommend

If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.

Serpstat is a Solid SEO Toolkit for the Price

Overall Satisfaction with Serpstat