Item: Constant Contact Lead Gen & CRM
Rating: 9
Author: Charlie Van Derven

Use Cases and Deployment Scope

SharpSpring is our CRM and our marketing automation platform. We use if for client processes, marketing, prospecting, sales and all related metrics. The granular lead scoring capability and the marketing automation make it an incredible prospecting and data tool that provides intelligence around industry interests and needs.

Pros and Cons

Leadscoring
Prospect and Customer Journey
Comprehensive Analytics

Email Builder
Service

Return on Investment

SharpSpring is part of the process with EVERY sale
Comprehensive analytics allow us to easily see what is working and what is not.

Alternatives Considered

HubSpot CRM, Keap (formerly Infusionsoft) and Pardot

SharpSpring, for the price, is preferred over HubSpot and Pardot. I prefer SharpSpring to Infusionsoft/Keap for the ability to load media, track users and granular lead scoring.

Key Insights

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

Likelihood to Recommend

The ability to load all marketing media, including ads through the platform...and associating a unique IP to each contact helps us to lead score and gain particular insight into what is resonating with prospects and where prospects are on the journey. While it is a serviceable CRM, it is a great marketing automation platform. For the price, better than the major competitors.

Competitive with the major brands but more cost effective

Overall Satisfaction with SharpSpring from Constant Contact