SafePop
February 01, 2014
SafePop
Score 3 out of 10
Vetted Review
Verified User
Software Version
5
Modules Used
- all
Overall Satisfaction
We were currently using SilverPop for mass mailing and global program campaigns. We are now switching to automated lead nurturing as well as mass mailing. We are using automated tracks and lead scoring.
- Very powerful tool for mass mailings, combining queries and only emailing against one record
- Very good at testing email before sending - health of email
- Cannot query on lead source description - a big need for SafeNet
- Templates are kludgey and buggy - fonts will be all one but are mailed looking completely different. It is difficult to fix unless you know html code.
- Syncing between SFDC and SP is slow. not sure if it's an SP issue.
- we have not experienced any currently but moving to lead automation and lead scoring could change that.
- i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Product Usage
25 - field marketing, interactive marketing
1 - technical, web code
- edms
- lead automation
- lead scoring
- lead management
Usability
| Pros | Cons |
|---|---|
None | Do not like to use Unnecessarily complex Difficult to use Not well integrated Inconsistent Slow to learn Cumbersome Feel nervous using Lots to learn |
- sending edms
- making templates look consistent
- maneuvering templates, laying out templates