An excellent audience targeting tool
April 18, 2018
An excellent audience targeting tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Simpli.fi
Simpli.fi is used extensively by our company not only as an audience extension but also provide the type of targeting which our own website cannot achieve. For example, it offers geo fence and enables us to track the visits. Overall, the performance and the ROI is very satisfactory.
- Geo-fence capability
- Variety of targeting capabilities such as keyword, contextual and retargeting.
- Only need one pixel to track different tactics
- The approaches are not easily understood by our sales reps.
- The reporting platform is pretty basic. The new platform is still in beta version.
- Very good on ROI
- Our campaign performance is normally very good.
- Customer support is very responsive.
We are using Simpli.fi because it's unique geo-fence capability. Its programmatic cost is very reasonable. It's Bullseye online training is one of the best. It covers all the product knowledge required for the sales reps.