Overall Satisfaction with Simply Measured
Currently Simply Measured is central to reporting our performance on our client social channels especially for platforms that don't have the availability to export data (Instagram and Google+). It is used for hashtag tracking for certain brand campaigns. Customer service analysis has been extremely useful for determining sentiment and monitoring real time crisis situations. The fan page report is used to help with strategic planning.
Also I love their blog, it is awesome and so insightful. I meed to start listening to podcasts.
Also I love their blog, it is awesome and so insightful. I meed to start listening to podcasts.
- Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
- Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
- Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
- Key insights generated in the dashboard page help add fast context for performance.
- Unable to access historical data for some channels depending on when they are tracked.
- No Vine reporting.
- We are able to create benchmarks for diagnostic metrics and track against performance.
- Linking click data to traffic has helped us determine how we allocate media spend to get the best traffic to site.
- Employee efficiency in that it saves so much time, especially when pulling cross platform performance.
Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.
Simply Measured Support
Pros | Cons |
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Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Brand tracking on Simply Measured Twitter was not being tracked in Twitter Audience Analysis. The rep added it straight away and gave me permission to pull an export over our Professional Plan (100K) and for an Enterprise plan (500K) which allowed the team to do an in depth audience analysis.