Strong CMS for Personalized, Contextual Experiences
April 26, 2018
Strong CMS for Personalized, Contextual Experiences
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sitecore Web Content Management
We use Sitecore with our clients to help them deliver contextual marketing and content experiences to their customers, cultivating customer loyalty and ultimately driving value back for the business. We also use Sitecore's experience management and analytics platforms to understand how users are interacting with our websites so we can learn and tailor experiences according to each person's needs.
- Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
- Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
- Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.
- A/B Testing - the user experience for setting up a new test is a little clunky and doesn't make experience creation very intuitive.
- Increased conversion rates due to personalized and optimized experiences
- Increased knowledge of customers and unique behaviors among personas
- Streamlined content creation processes with approvals built in
After evaluating OpenText, we found that Sitecore has stronger capabilities to utilize the content for personalization and contextual marketing. We also favored Sitecore's user permissions, roles, and content creation processes out of the box.