Social Studio Review
August 17, 2015

Social Studio Review

Christopher Perkowski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Social Studio

We use Social Studio to schedule and publish content for our client. This product is only used by our social and content teams. Social Studio allows us to schedule our pre-planned content and review it in an easy and organized calendar view.
  • Scheduling Content
  • Calendar Organization
  • Facebook, Twitter, LinkedIn capabilities
  • Calendar view should allow for clicking and dragging of posts to reschedule the time of the post.
  • Platform does not allow for moderation of posts through keyword filters which is crucial for keeping our client's pages clean.
  • Social Studio account representatives are not completely knowledgable and competent when explaining the tool or answering questions.
  • Does not allow native video posting
  • Does not allow LinkedIn photo posts
6 - Social Studio is only used by our social media and content teams. These users are responsible for developing and scheduling Facebook, Twitter, and LinkedIn posts in the platform.
  • Allows posts to go live without having someone manually post them.
  • Allows easy review of daily and weekly content.
  • Increases team efficiency.
  • Buddy Media,Spredfast Conversations,Oracle Social Relationship Management (SRM)
Social Studio has an easily accessible calendar view of content which helps with management of scheduled posts. Our agency also had a lengthy test trial of Social Studio because of our current Buddy Media contract so the transition was smooth and simple. Buddy Media and Social Studio are both owned by Salesforce.
With our current client, switching tools is a hassle. Training of multiple users tends to take a long time and is costly.
Make sure you have a detailed list of the capabilities you need and thoroughly go through this list with the sales representatives.

Social Studio Feature Ratings

Filtering out noise/spam
2
Broad channel coverage
4
Content planning and scheduling
9
Audience targeting
6
Content optimization
7
Workflow management
7
Automated routing and prioritization
7
Campaigns and promotions
5
Twitter
9
Facebook
9
LinkedIn
9
Google+
9
YouTube
6
Campaign success analytics
6
Role-based user permissions & privileges
8
Mobile access
4